Growing higher hopes and longer lashes in post-apartheid South Africa

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Just 30 years ago apartheid seemed indestructible. The racist regime of segregation that ruled South Africa since 1948 appeared to last forever, in spite of increasing international pressure and local riots. Finally, in 1994 the freedom fighters led by Nelson Mandela brought an end to oppression and carried the country into a new age of democracy and equal rights for everyone.


The wind of change brought with it new benefits for South African women. The Afrikaans had finally gained a legal access to medical and cosmetic products. As a result, today thousands of women can enhance their beauty with revolutionary remedies for short, fragile lashes.

The long road from apartheid to democracy

Apartheid is a dark page in South Africa’s proud history. The 46-year regime segregated people based on their ethnicity and skin color. This harsh practice led to a significant percentage of the population being restricted from their natural rights and access to education.

Looking back, it might seem that the people obediently accepted the racist reality. However, the South African community always rebelled against the government and the military in an endless fight for their rights. The current generation should be grateful to their predecessors for the current democracy and the freedom to enhance their lifestyle as they please.

Longer eyelashes increase the hopes of South African women

An avalanche of prescribed and over-the-counter cosmetics that overtook South Africa in the 1990s increased the belief of local women that they can finally improve their looks with good cosmetic treatments.

Instead of resorting to surgical procedures that studies on eyelash enhancing techniques has revealed to be expensive and dangerous, the South African women chose Idol Lash – a safe and natural treatment that delivers thick, long lashes in just a few months of use. Today, thousands of ladies boast dark and dense lashes that increase their good looks and their hopes for an easier, freer lifestyle.

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